Galvin Green tops survey amongst regular golfers

"...This survey shows that serious golfers appreciate the exceptional performance of the garments as well as the distinctive styling and colours"

Mike Johnson-Hill, MD of Galvin Green UK

GALVIN GREEN tops survey

An independent nationwide survey of more than 1,300regular golfers in the UK has confirmed that Galvin Green is by far the mostpopular choice of waterproofs on the market and the brand is set to benefit fromsales of rainsuits at twice the level of its nearest rival.

The survey*, conducted on the internet among golfers playing an average ofmore than 30 rounds a year, puts Galvin Green well ahead in terms of purchaseintentions this year. When asked which brand of waterproofs they intend to buy,more than 45% of golfers named Galvin Green, while 21% opted for Sunderland and15% for ProQuip.

Galvin, which remains the only brand using GORE-TEX® waterproof fabricthroughout its entire rainwear range, has seen its share of the UK market expandsignificantly in recent years. “This survey shows that serious golfersappreciate the exceptional performance of the garments as well as thedistinctive styling and colours,” said Mike Johnson-Hill, Managing Director ofGalvin Green UK. "They continue to make the brand stronger, even duringdifficult trading conditions." 

Two-thirds of respondents hold a handicap under20 and play most often in cold and windy conditions. They rate performance asthe most important factor in buying new golf clothing, while many (48%) saw theprice as only ‘fairly important’ as long as the garment performs well.Interestingly, they also see the brand name as either ‘very important’ (49%) or'fairly important' (45%).

The majority (43%) prefersimple and elegant golf clothing, although another 15% regard themselves astrend-setters. The vast majority (69%) always look for hi-tech fabrics in newoutfits and more than half (51%) seek out the brand name.  Their prime source ofinformation about new golf clothing comes from golf magazines (84%) and ProShops (76%), but online is increasingly evident (64%), although less likely forpurchases.

* Online research involving 1,337golfers conducted by National Club Golfer in July 2009.

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