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Galvin Green's Helena Lindhe has a fantastic ability to blend industry leading performance fabrics with a fresh and feminine look |
| "...I am a true believer in garments making you look and feel fabulous and being functional too (being brought up in Sweden where weather can change as you change socks...)" |
Helena Lindhe, ladies designer for Galvin Green |
GALVIN GREEN ladies design 
By Alex Nicolson, Premium Golf
Meet Galvin Green’s ladies designer – Helena Lindhe
Q. How did you get into fashion and golf? What is your background?
A. After graduating from University, with a major in Textiles, I worked with ladies fashion based in Sweden, the UK and the Far East. When the opportunity arise to work with Galvin Green, I was quick to grab it as I am a true believer in garments making you look and feel fabulous and being functional too (being brought up in Sweden where weather can change as you change socks...)
Q. What are your aims when designing the ladies ranges for Galvin Green?
A. The group of people working in the design process all strive at making the customer satisfied and happy using the Galvin Green range, both on and off course.
Q. What design features are specific to the ladies ranges?
A. Soft materials and a feminine cut. And it can be a challenge to make garments look great yet not restrict you on the golf course.
Q. Do you collaborate with tour players when designing?
A. We can ask our tour players to wear test new developments, to give thumb up or point at the waste-bin. Or simply give feed-back helping us tune in the outermost performance in a garment.
Q. What are the challenges you face when using hi-tec materials like Gore-Tex?
A. It is exciting to create garments with high quality/performance fabrics, with Gore-Tex for example there are a few rules that must be followed to ensure it maintains its waterproofness.
Q. Galvin Green generally comes with a higher price tag than many other brands. How would you explain the reason for this to a golfer unfamiliar with the brand?
A. We have chosen to work with long lasting high performance fabrics, such as GORE-TEX which can guarantee to keep you dry, carefully tested, and better factories to keep a quality level we can be proud of.
Q. What is the most satisfying part of your job?
A. The creative process, the teamwork and good spirit within the company.
Q. Which garment are you most proud of?
A. A favourite in the collection for Spring-Summer 2009 is the GORE-TEX trousers with full stretch for ladies, AUBREY G4216 - full of nice details and with a great fit.
Q. How are the colours selected for the following year?
A. We keep our eyes and ears open to society, its people and media, we visit trade fairs and do trend-spotting in major cities as well as on the golf course.
Q. Do you play golf?
A. Yes, I love it (most of the time!).
For more information on the technologies and the latest range visit http://www.premiumgolf.co.uk/galvin-green.htm
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